Paid Media
We combine human insight with data and automation to craft scalable, channel-agnostic strategies that balance audience need, media opportunity and business impact.
At GFM|CenterTable, paid media campaigns are more than just delivering impressions. They’re about discovery, alignment and intention.
The Media Mindset™ is our custom-built, audience-first media process that blends data, human insight, AI and strategic boldness. It’s hands-on, agile and transparent—designed to deliver performance while never losing sight of the people behind the numbers.
At GFM|CenterTable, every paid media campaign starts with research. We combine audience insights, market analysis and performance data to inform a strategy that is as thoughtful as it is effective. Our seasoned team builds holistic campaigns that integrate digital, traditional, and broader marketing tactics—tailored to your unique audience and business goals.
We begin with curiosity. We listen, dig deep into audience behaviors and align media goals to business objectives. Our team works side by side with yours—because the best insights come from collaboration.For more than 15 years, GFM|CenterTable has partnered with organizations and lobbyists to translate complex issues into messages and tactics that educate, engage and activate the public. The result is impactful campaigns that inform, change minds, shape public policy and influence stakeholders including media, elected officials and voters.
Paid media planning and buying services:
- Audits, Planning, Strategy
- Buy Management and Execution
- Social platforms
- Programmatic display and video
- CTV/OTT
- Streaming audio
- Paid search
- Traditional media
- Audience Segmentation
- A/B Testing through SparkLab
- Conversion Setup & Tracking
- Performance Analytics & Reporting
SparkLab
At GFM|CenterTable, we believe great media strategies are built on insight—and insight starts with purposeful testing. SparkLab is our customized, in-house testing environment designed to help clients explore, learn, and optimize with confidence.
In SparkLab, we test everything from creative concepts and platform formats to audience targeting and channel mix. It’s a space where bold ideas meet structured experimentation—so every media decision is grounded in data, not guesswork.
Whether we are launching a new campaign, exploring untapped channels, or refining the existing media mix, SparkLab helps us move faster, smarter, and with clarity.
How SparkLab helps our clients:
- Learn what works, and why—quickly and efficiently
- Make data-backed decisions, enriched with human insight
- Minimize risk while uncovering new performance opportunities
- Continuously refine strategy through controlled, intentional testing
Client Spotlights
Data-Driven Paid Media Transforms TruLog’s Lead Generation
TruLog, a national leader in steel siding, was struggling with fragmented execution and inconsistent performance on their paid campaigns. Despite an excellent product and growing market demand, their campaigns lacked integration and focus, making it difficult to efficiently drive qualified leads at scale. TruLog partnered with the GFM|CenterTable team to create a unified, data-driven strategy to organize, expand and optimize their paid media investment — maximizing every dollar spent and turning customer interest into sales.
Transforming Health Care Marketing Through Strategic Custom Creative
When Intermountain Health needed to drive patient awareness, engagement and appointment bookings across multiple service lines in the Peaks Region, they faced a common health care marketing challenge: how to cut through the noise of generic health care advertising to connect with patients who needed life-saving screenings and care.
Helping Parents Find Their Circle of Support
As the state chapter for Circle of Parents®, Illuminate Colorado is focused on growing a national, evidence-informed model that creates friendly and supportive communities led by parents and other caregivers throughout Colorado. Illuminate partnered with the team at GFM|CenterTable to implement a campaign to increase awareness, boost attendance and create partnerships for Circle of Parents in priority communities throughout the state.
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