Emily Griffith Technical College
An Updated Brand for a Dynamic Public College
Emily Griffith Technical College is a nationally accredited public college where students can prepare for their GED, improve their English or choose from one of their dynamic career-preparation programs that blend workplace learning and classroom training.
Challenge
In 2020, Emily Griffith found itself at a crossroads and turned to GFM|CenterTable to help refresh its brand. The college yearned for a brand identity that felt as exciting and accessible as its curriculum.
An old Emily Griffith logo from before our rebrand
Our Approach
Our team conducted a deep investigation of the brand by meeting with various stakeholders throughout the organization, which included surveys and in-person meetings. We also guided key members of the Emily Griffith community through a brand positioning workshop. From there, we moved onto preliminary design, which included dozens of concepts. With additional surveys and discussions with the Emily Griffith team, we finalized the logo and developed an accompanying visual identity that was incorporated into various internal and external materials.
The updated logo designed by GFM|CenterTable
Program logos, as well as the Foundation logo, which was executed later as a separate project to help unify the two brands
Email headers showcasing the school’s history and its future
Sample display ad
The first page of a fact sheet showcasing the college’s programs and student demographics
The second page of a fact sheet showcasing the college’s programs and student demographics
