National Conference of State Legislatures
Policy Matters: Redesigning a Website and Doubling Visitors
GFM|CenterTable redesigned the website of The National Conference of State Legislatures, making it more visually compelling and more than doubling page views and site visitors.
Project Overview
GFM|CenterTable collaborated with the National Conference of State Legislatures (NCSL) to overhaul their website with the goals of enhancing brand recognition, improving the user experience and emphasizing the organization’s bipartisan expertise. The redesign aimed to amplify NCSL’s presence in the legislative community and boost brand awareness through optimized digital properties and search engine optimization (SEO).
Approach
GFM|CenterTable gathered feedback from interested groups and identified potential improvements for the new website. We simplified the user experience and streamlined website navigation, as well as expanded and optimized content that key audiences were searching for. This improved the site’s visibility in organic search and led to a major increase in traffic.
Results
185%
increase in unique monthly site visits during the 12-month project
50%
increase in page views
60%
increase in site users