The Pinocchio Meter, Pants on Fire and Political Truth-Telling
As politicians and the media continuously share stories, how do you know what is fact and what is fiction? There are several fact checking websites worth checking out.
Author: Barb Jones
Attorney Client Privilege: What Does it Mean for PR?
Public relations practitioners that work in crisis communication need to understand the term attorney client privilege, and how to protect their work product from winding up in court.
Why You Should Build a Presentation that Includes 10-Minute Breaks
Putting together a PowerPoint presentation? Think about 10-minute increments to keep your audience engaged. Mix it up with video, questions and the speakers.
How to Avoid the Blame Game and Defend Your Reputation
Under Armour responded when U.S. speed skaters blamed new suits on the lack of medals at Sochi. How do companies preserve their reputations amidst criticism?
Coca-Cola Wants to Get Rid of the Press Release: Will it Happen?
When the most recognized brand in the world vows to “kill the press release,” PR practitioners should take notice. Of…
Create Messages that Stick
Messaging is the foundation of any marketing communications program; and developing messages that are memorable and will resonate is one…
PR Confidential: Is There Such a Thing as Attorney-Client Privilege?
As PR professionals, we work with clients in all types of situations that are sensitive and potentially controversial. While the…
Perception vs. Reality: How to Rebuild a Reputation
In the world of public opinion, perception is reality. What can a company or organization do when it has fallen from grace? Can a company or organization’s reputation ever be restored? What are the steps to restore a damaged reputation?