From Paralysis to Partnership: How to Build a Winning AI Strategy in 2026
By Rishad Tobaccowala, author of Rethinking Work, and Jon Woods, founding partner of GFM When an independent marketing agency committed to forging authentic…
Three Crisis Communications Tips Learned from a Lifetime in the Profession
After nearly three decades managing high-stakes situations for companies, individuals, nonprofits and public agencies, I’ve learned that the most effective…
Lessons from a Year of Disasters: 10 Crisis and Reputation Management Principles for 2026
What makes some brands emerge stronger from a crisis, while others crumble under the pressure? In today’s high-stakes, always-online world, organizations find themselves facing…
Instagram Posts Now Searchable on Google: What This Means for Your Brand
Key Takeaways The Announcement Starting July 10th, Instagram is allowing publicly available posts from verified organizations to be indexable on…
Navigating the Complexities of Increased Union Organizing
Recent unionization trends in Colorado are signaling a shift in our state’s labor landscape. In the past 18 months alone,…
The Biggest PR Disasters of 2022
By Jeremy Story Vice President GroundFloor Media Pandemics may come and go, but there is one thing we can all…
What it looks like to support employees during life’s biggest challenges
Like many of my colleagues, I’ve been part of GroundFloor Media for a long time. For 18 years, I have…
