Noble Energy Social Investment Program Leverages Community Partners, Programs and Impact

Challenge

Noble Energy, an oil and natural gas company in Colorado with locations in Denver and Weld County, believes that investing in the community is an essential part of the company’s social responsibility (CSR) and culture. Noble focuses its CSR efforts on building partnerships/projects that better people’s lives and live up to Noble’s core values, which are to create value for stakeholders on a sustainable basis that are consistent with their business objectives. To do so, Noble sought a marketing partner to help develop a brand engagement and storytelling program to demonstrate their ongoing commitment to making Colorado a better place to live, work and play.

Solution

GFM|CenterTable worked with Noble to articulate the ways a responsible oil and natural gas company can be a positive force within the communities where its employees live and work. To support Noble’s social investment programs, GFM|CenterTable focused on three key areas: education and youth leadership; environmental stewardship; and health and wellness. Brand engagement and storytelling support included the development of messaging and content, design and creative content, digital and social strategy and execution, employee and ambassador engagement programs, media relations program, program measurement and more.

Results

• Education and Youth Leadership
  • Noble Raises $107,000 for DPS, Gives Students Gift of a Lifetime from Broncos
  • Noble, DCPA Combine Arts, Energy in Innovative Education Initiative
• Environmental Stewardship
  • Noble Program Will Bring 75 CNG Buses to Colorado Public Schools by 2018
  • Noble Energy’s Environmental Stewardship Focus with Volunteers for Outdoor Colorado
• General Brand Awareness and Community Engagement
  • Noble Energy Livestream of the Greeley Stampede Parade
  • Noble Day of Caring Activates Employees Across Colorado & Across the Globe