Branding & Loyalty: What Are Micro-Moments?
Get ready for micro-moments. Buyer behaviorists have for a long time relied on the traditional consumer journey funnel to…
Author: alex
An Introvert in the Extroverted World of PR
A look at being at introvert in the extroverted world of public relations.
My Friend Just Lost his Battle Against Mental Illness; We Need to Talk About it
My September began pretty typically, with a host of meetings with companies preparing their 2017 budgets. This year, one of…
Creating a Seamless Online-to-Offline Experience to Improve Business Results
Even with how accustomed we have become at using websites and mobile apps to connect with businesses, sometimes nothing beats…
Weekly Reads – How Should Brands Respond to Tragedy on Social Media?
Mass tragedies like the one that befell Brussels this week are becoming an all-to-common part of our reality. Given that…
New employee onboarding: The good, the bad and the ugly
Now over two weeks into a new year, a new job and a new profession, I’ve been thinking a lot about…
Three Sneaky Reporter Tactics And Tips For How To Respond
For many corporate spokespeople, the prospect of facing an antagonistic reporter can cause long, sleepless nights and even longer media training sessions. But in reality these reporters should be no more difficult to work with than friendly reporters. You just need to some insight into their inner workings so you are well prepared to meet them head on. Check out these three tricks reporters use to get spokespeople to say more than they want and how to make sure you are ready to deal with them.
The “Buy One, Give One” Approach to Cause Marketing
A look at one of the newest “Buy One, Give One” campaigns – this one from Target.
Tried and True PR Tactics: The Deskside Media Visit
The “old school” PR tactic of the deskside media visit is still an invaluable tool for building and maintaining relationships between clients and reporters.
What’s Your Instagram Filter Personality?
Leverage social media channels that highlight your brand’s unique visuals. Show it, don’t tell it. And spend time strategically brainstorming what content can be translated from long text into shareable imagery.