Multicultural Marketing
Diverse perspectives inspire creativity and fuel innovation.
Creating Authentic Connections
There’s no question why it is important to reach diverse audiences; however, how to reach all the communities you need to can prove challenging. Our team is here to help. Cultural competency, insight and local knowledge equate to more inclusive and more successful marketing communications campaigns, and our integrated multicultural marketing team helps clients connect with diverse and relevant audiences through customized solutions that resonate
The Power of Partnerships
From educating marginalized communities about the importance of getting vaccinated to engaging residents to obtain input about important developments in their neighborhoods to ensuring that websites and collateral are accessible, our multicultural marketing team finds ways to meet people where they are and to engage authentically.
We recognize that we don’t have all the answers or solutions within our office walls, so we assembled our Culturally Inclusive Collaborative, a group of diverse partners who supplement our team. GFM|CenterTable’s Culturally Inclusive Collaborative includes partners who represent and engage with communities of varied cultures, ethnicities, ages, gender identities, sexual identities, religions, abilities and socioeconomic backgrounds.
Members of our Culturally Inclusive Collaborative team up with us in a variety of ways including developing campaigns, assessing messaging and branding initiatives, responding to crises and conducting outreach efforts.
For brands and organizations to remain relevant, engaging with diverse audiences is not an option, but rather a requirement– and more importantly, it’s the right thing to do.
