Marketing

Since opening our doors in 2001, the science of marketing has dovetailed into the art of communications, and both have fully integrated themselves into our daily lives.

Personal conversation at scale

From social media and its universe of influencers, to advertising and search strategies, our work has evolved in tandem with the rapid and exponential growth of digital communication.

As a result, our experience and expertise have also grown by leaps and bounds. Through it all, we’ve remained strategic and proactive – always with the goal of clear communications aimed at educating and connecting, not simply selling.

Agriculture-B-roll-Melt.00_04_07_09.Still001-small-featured — Petroleum Association of Wyoming | Efficient and Effective Content Creation

Social Media Marketing

A strong digital presence brings together loyal fans, eager learners and future supporters. When done right, social media transforms into more than just posts and likes; it creates a connected, thriving community. Just like an active hive, our social media efforts are intertwined, working harmoniously to establish a unified and effective strategy. With the right social strategy, engagement turns into meaningful impact, storytelling into heartfelt connections and followers into a true community. That’s the magic of great social content—and it’s what we do every day.

Advertising

At GFM, paid media campaigns are more than just delivering impressions. They’re about discovery, alignment and intention.

The Media Mindset™ is our custom-built, audience-first media process that blends data, human insight, AI and strategic boldness. It’s hands-on, agile and transparent—designed to deliver performance while never losing sight of the people behind the numbers.

At GFM, every paid media campaign starts with research. We combine audience insights, market analysis and performance data to inform a strategy that is as thoughtful as it is effective. Our seasoned team builds holistic campaigns that integrate digital, traditional, and broader marketing tactics—tailored to your unique audience and business goals. We begin with curiosity. We listen, dig deep into audience behaviors and align media goals to business objectives. Our team works side by side with yours—because the best insights come from collaboration.

Influencer Marketing

In today’s marketing landscape, influencer marketing is essential for reaching target audiences in an authentic and effective way. Building a valuable online presence takes time, but our team of influencer marketers has decades of experience working with media, cultural, and reputational influencers to leverage their reach and voice. We use sophisticated tools and personal relationships to identify relevant influencers, manage relationships, and measure their impact. Consumers trust influencers for advice on purchases and opinions, making them a powerful asset for generating brand awareness, increasing sales, and delivering creative campaigns. Let our team help you find the right influencers to connect with your audience and make a lasting impact.

Email Marketing

With a high adoption rate across demographics and consistently high return on investment, email marketing provides one of the most effective and reliable communication channels for reaching and engaging your audiences. Whether it’s crafting integrated email campaigns, creating personalized newsletters or implementing automated drip sequences, our expert team creates highly targeted and personalized emails that build affinity and drive engagement and conversions.

GFM’s email services encompass everything from email service provider (ESP) selection and set up, email design, copywriting, to list segmentation, automation, optimization, compliance and performance analysis.

Search Marketing

The search landscape has fundamentally shifted. Your customers now utilize a plethora of platforms to research products and organizations – from traditional search engines to AI assistants, industry forums, and social networks. GFM can ensure you capture attention across this entire ecosystem.

Instead of focusing solely on Google rankings, we position your business to be discovered wherever your audiences are looking. This means creating the right content for each platform, tracking search behavior across channels, and continuously adapting to capture new opportunities.

By staying ahead of these shifts, we ensure you show up with answers when and where your customers are asking questions, whether that’s through an AI tool, a YouTube search, or a traditional Google query.