Communications
Strategic Communications Solutions
Whether we’re talking to a large national audience or a hyper-local few, the desire to “get it right” is always our North Star.
When your communications are handled by professionals, it feels effortless. We are industry agnostic and navigate this dynamic and ever-changing landscape using thought leadership, earned media, employee engagement, advocacy communications and trainings to find innovative, unique and often-unexpected ways to help our client partners achieve their goals. We might make it look easy in the end, but that ease is a result of decades of experience and the desire and passion to tell your story in a way that connects you with your stakeholders.
Earned Media
As the media landscape evolves, securing earned media coverage has become more challenging. While earned media remains a vital component of a marketing communications strategy, relying solely on it is no longer sufficient for success. We understand that third-party outlets like major newspapers and trade publications offer credibility that advertising cannot replace, and amplifying media results through digital channels is crucial due to the short lifespan of stories in today’s news cycle. That’s why our team goes beyond traditional earned media placements and embrace a holistic approach that integrates earned, paid, owned and shared channels.
Thought Leadership
Having highly visible, respected executives can create a clear competitive advantage. Thought leaders see the world clearly and are not afraid to take a stand. They fearlessly tackle big questions with ideas that are convention-breaking, original and create a point of view to influence and transform minds and behaviors. Our team has dedicated their careers to training executives and building robust and custom thought leadership programs. We track industry trends and leverage the power of digital content, media relations, keynote speaking opportunities, op-eds, bylined articles, blogs, award opportunities, podcasts and more to allow our clients to become catalysts for the conversations around important issues.
Employee Engagement
The modern workplace is rapidly changing, with remote work, diversity and inclusion plans, the gig economy and mental health burnout. The stakes for business leaders to recruit and retain talent are higher than ever, making it crucial to invest in employee engagement and retention. Today’s employees seek meaning and purpose and need to believe in their brand’s mission, which aligns with their own values. Our team of internal communication experts has extensive experience in developing engagement programs, franchise communications, and change management programs to retain a strong workforce through clear, proactive and authentic communication.
Training
We offer leadership training that supports executives and other leaders in securing, preparing for, delivering and promoting media appearances, speeches, panel discussions and presentations. Our approach, which includes performance psychology and skill-building, involves a five-step process that guides clients in creating an inspiring “why,” developing an authentic speaking persona, crafting persuasive messages and practicing delivery with expert feedback and support. This helps clients project their ideas in compelling, powerful ways that resonate with audiences and galvanize support from priority audiences. GFM|CenterTable’s team of experienced public speakers has been presenting, teaching and coaching for more than 30 years. Composed of C-level executives, seasoned presenters, lecturers and former journalists, our team members help clients hone their ability to speak powerfully – both on- and off-stage.
Our executive speaker training and support services include:
- Design support for visual presentations
- Media training
- Ongoing support while preparing for a speaking event or media interview
- Promotion of speaking events
- Public speaking classes and workshops
- Speechwriting
- Submissions for speeches and media interviews
Advocacy Communications
Organizations aiming to influence public policy at different levels rely on effective communications strategies to achieve their objectives. We partner with these organizations and lobbyists to create impactful campaigns that educate, inspire and mobilize the public. Our team of seasoned practitioners offer a wide range of advocacy communications services that include strategic messaging, media relations, grassroots advocacy, social media strategy, creative services, digital media, paid media, testimony preparation and media training. By working alongside your government affairs team, we ensure that our services are tailored to your organization’s specific goals, and we help to shape issues and influence key stakeholders, including media, elected officials and voters. Our approach is creative, strategic and always focused on driving results for our clients.
See How GFM|CenterTable Can Elevate Your Brand
Work
We solve challenging and complex communication problems.
TheP.O.V.
Our perspective on solving complex problems with creative communications strategies.