Communications

Sharing the right message with the right audience at the right time – it’s that simple, yet it’s increasingly complex.

Strategic Communications Solutions

Whether we’re talking to a large national audience or a hyper-local few, the desire to “get it right” is always our North Star.

When your communications are handled by professionals, it feels effortless. We are industry agnostic and navigate this dynamic and ever-changing landscape using thought leadership, earned media, employee engagement, advocacy communications and trainings to find innovative, unique and often-unexpected ways to help our client partners achieve their goals. We might make it look easy in the end, but that ease is a result of decades of experience and the desire and passion to tell your story in a way that connects you with your stakeholders.

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Earned Media

The media landscape has evolved and so has our approach. Securing earned media coverage requires more than press releases — it takes strategic storytelling, deep relationships and the expertise to cut through the noise. At GFM|CenterTable, we craft newsworthy narratives and build connections with journalists at local, regional and national outlets to earn authentic third‑party coverage that builds credibility and sparks conversation.

But garnering coverage is only the beginning. Our StoryAmp! methodology amplifies media placements across social, owned, paid and shared channels — extending reach and turning one story into a multi-channel campaign. We also integrate Generative Engine Optimization (GEO) practices to ensure your brand shows up in AI-generated search results, where earned media sources are overwhelmingly favored and cited.

The result? Coverage that works harder, reaches further and makes your brand discoverable in online searches. From placement to performance, we deliver earned media that drives measurable impact on awareness, traffic and reputation.

Thought Leadership

Having highly visible, respected executives can create a clear competitive advantage. Thought leaders see the world clearly and are not afraid to take a stand. They fearlessly tackle big questions with ideas that are convention-breaking, original and create a point of view to influence and transform minds and behaviors. Our team has dedicated their careers to training executives and building robust and custom thought leadership programs. We track industry trends and leverage the power of digital content, media relations, keynote speaking opportunities, op-eds, bylined articles, blogs, award opportunities, podcasts and more to allow our clients to become catalysts for the conversations around important issues.

Employee Engagement

The modern workplace is rapidly changing, with remote work, diversity and inclusion plans, the gig economy and mental health burnout. The stakes for business leaders to recruit and retain talent are higher than ever, making it crucial to invest in employee engagement and retention. Today’s employees seek meaning and purpose and need to believe in their brand’s mission, which aligns with their own values. Our team of internal communication experts has extensive experience in developing engagement programs, franchise communications, and change management programs to retain a strong workforce through clear, proactive and authentic communication.

Training

We offer leadership training that supports executives and other leaders in securing, preparing for, delivering and promoting media appearances, speeches, panel discussions and presentations. Our approach, which includes performance psychology and skill-building, involves a five-step process that guides clients in creating an inspiring “why,” developing an authentic speaking persona, crafting persuasive messages and practicing delivery with expert feedback and support. This helps clients project their ideas in compelling, powerful ways that resonate with audiences and galvanize support from priority audiences. GFM|CenterTable’s team of experienced public speakers has been presenting, teaching and coaching for more than 30 years. Composed of C-level executives, seasoned presenters, lecturers and former journalists, our team members help clients hone their ability to speak powerfully – both on- and off-stage.

Our executive speaker training and support services include:

Design support for visual presentations
Media training
Ongoing support while preparing for a speaking event or media interview
Promotion of speaking events
Public speaking classes and workshops
Speechwriting
Submissions for speeches and media interviews

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Advocacy Communications

Organizations aiming to influence public policy at different levels rely on effective communications strategies to achieve their objectives. We partner with these organizations and lobbyists to create impactful campaigns that educate, inspire and mobilize the public. Our team of seasoned practitioners offer a wide range of advocacy communications services that include strategic messaging, media relations, grassroots advocacy, social media strategy, creative services, digital media, paid media, testimony preparation and media training. By working alongside your government affairs team, we ensure that our services are tailored to your organization’s specific goals, and we help to shape issues and influence key stakeholders, including media, elected officials and voters. Our approach is creative, strategic and always focused on driving results for our clients.

Interim Communications and Marketing Support

We provide interim communications and marketing support to organizations that need flexible, short-term support during periods of transition. Whether you are managing an open position, covering a leave of absence or addressing unexpectedly high workload demands, our experienced professionals integrate quickly with your team to maintain continuity, drive results and ensure ongoing momentum tied to business results.