What’s a Gratitude Reel?
Here we are in the month of March again, which I can only assume means we’re going to be inundated with tons of “it’s been one year since” tweets, stories and articles. No doubt the past year has been a terrible, horrible, no good, very bad one. But we wanted to flip the script on 2020 and actually celebrate with a “Gratitude Reel” — highlighting what CenterTable was able to accomplish with video in the past year by saying “thanks.” I can’t think of a better way to head into March 2021 than with less fear, anger, anxiety and negativity, and more hope, happiness, calm and gratitude.
I’m sure a lot of you can relate — our team dealt with a lot of unknowns in the past year. We had to shift from having no idea what was next in 2020 to being extremely flexible and finding solutions for our clients on the fly.
As we look back, a few of the highlights include:
- Within weeks the CenterTable video team was able to turn in-person events “virtual,” including The Tennyson Center’s Q and Brew fundraiser and the Colorado Department of Human Services’ Child Abuse Prevention Month kickoff event – both less than 30 days into the pandemic.
- We shifted to virtual video capture options so we could continue telling our clients’ important and impactful stories – and when we were able to do so, we found ways to plan in-person productions in a responsible and safe manner.
- These shifts in our work also allowed us to become more creative with existing b-roll and footage from our clients – giving us more flexibility with content creation and increasing our client’s return on investment with existing assets.
- And when visuals were difficult or impossible to come by, we turned to motion graphics and animation to help explain important and ever-changing information to our client’s customers and audiences.
- With people spending unlimited time at home and consuming content on their second or third screens, it became more vital than ever to distribute our clients’ stories to the right people on the right channels – and do so with a goal or call to action in mind from day #1. Working with a “Results Oriented Production” mindset is a place where our team thrives, and to be able to say we drove 153 Coloradans to sign up and learn more about becoming a Foster Parent (for example) is a huge source of pride for us.
- We found creative uses for audio, including developing kinetic text promotions for existing soundbites and the launch of our very own Good & Grounded podcast (in addition to a few client podcast projects as well!) to shine light on the needs in our Colorado Community.
So, as we venture into “the next year,” we’re choosing to be grateful for inspiring stories, for technology that allows us to move important issues forward, and for meaningful work that makes our community better. Cheers to the year ahead, whatever it may hold. ✌🏼✌🏼