Advocacy Communications
Communicating important and complex public policy initiatives
Organizations working to educate the public, ignite behavior change and influence public policy at the local, state or federal level rely on integrated marketing and communications strategies to accomplish those goals more effectively. Whether it’s a meaningful piece of legislation at the state capitol, a local ordinance in front of city council or a ballot measure during election season, public opinion matters, and building consensus requires strategy and a bit of creativity.
For more than 15 years, GFM|CenterTable has partnered with organizations and lobbyists to translate complex issues into messages and tactics that educate, engage and activate the public. The result is impactful campaigns that inform, change minds, shape public policy and influence stakeholders including media, elected officials and voters.
Service Offerings:
We’re a “one-stop-shop” when it comes to strategic advocacy communications. Our seasoned marketing and communications team members work alongside your lobbying or government affairs team to help formulate and/or drive:
- Strategic messaging
- Media relations (e.g., opinion editorials, letters to the editor, media pitching, guest articles, etc.)
- Email campaigns targeting key stakeholders
- Grassroots mobilization
- Campaign websites and landing pages
- Social media strategy and online community management
- Creative services (e.g., graphic design, video production, infographic development, mailers, handouts, etc.)
- Crisis & issues management
- Digital media (e.g., PPC, SEO digital ads, etc.)
- Paid media
- Media and message training
- Presentation and speaker training
- Community engagement and activation
Areas of Expertise:
- State & Federal Legislation
- Local Ordinances
- Ballot Measures
- Public Education & Awareness
- Behavior Change
- Regulatory Issues
Types of Issues/Industries:
- Health Care, Wellness and Mental Wellbeing
- Infrastructure & Transportation
- Healthy Eating & Active Living
- Education
- Energy
- Food & Beverage
- Water
- Nonprofits
- Outdoor & Conservation Organizations
- Memberships/Associations
Client Spotlights
Healthier Colorado’s Voter-Approved Soda Tax Wins Ballot Measure 2D
Working with Healthier Colorado and the Healthy Boulder Kids coalition, the GFM|CenterTable team was tasked with developing, managing and executing a marketing, earned media and community relations campaign as part of the City of Boulder’s sugary drink tax November 2D ballot measure.
Sun King Brewery | Legislative Action Campaign
Sun King Brewery was challenged with the task of changing a state law that restricted Indiana’s brewers to producing a limited number of barrels of beer per year in the state, while facing off against some large distributors and beer producers wielding money and influence in the state house and with businesses.
Grassroots Public Policy Outreach Campaign Passed Bill to Feed Low-Income Kids in Colorado
Hunger Free Colorado, an anti-hunger organization, sponsored a bill that would require every school in Colorado with a significant majority of low-income students to offer a free breakfast during first period. The bill faced critics who questioned the cost and need, a divided legislature, and required a communications strategy to be successful.
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