Cheley Camps of Colorado
Endless Summer: Growing Camp Signups through Website Redesign
To increase summer camp signups, GFM|CenterTable redesigned the Cheley Camps website to make it more visually compelling and easier to find. The results included a 576% increase in search traffic and the highest camp sales on record.
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Project Overview
Cheley Camps wanted to refresh their website to make it more visually compelling and easily findable for families looking for summer camp options.
Approach
Taking an audience-centric and data-forward approach, our team refreshed the website to attract prospective families searching for a camp experience for their children. We conducted research to understand how prospective camper families were searching for a camp like Cheley and aligned key elements of the website with that language.
Results
6,280
total website visitors referred by organic search
576%
increase in search traffic
Highest camp sales on record
