Denver Parks & Recreation

Denver Parks & Recreation | Be a Smart Ash Integrated Campaign


Campaign Overview

In an effort to enlist community engagement and action to help combat the inevitable arrival of emerald ash borer (EAB) in Denver, the Denver City Forester’s Office engaged with GFM and CenterTable for a comprehensive, multi-year education and awareness campaign. From naming the campaign and developing all elements of branding at the outset, to engaging elements executed on- and offline before and during an unexpected pandemic, the Be A Smart Ash campaign showcases the best of what GFM and CenterTable has to offer. In partnership with the City of Denver, Be A Smart Ash has not only engaged and inspired Denverites to help protect their ashes, it has caught the attention of programs across the globe as an effective way to bring a challenging story to life.