Internal Communications Campaign Strengthened Colleague Connections and Streamlined Workflows
COPIC is a well-established, Colorado-based medical liability insurance provider that wanted to add clarity and efficiency to its internal communications.
Project Overview
While expanding outside its Colorado homebase and blending new staff into its well-established company culture but in a new hybrid environment, COPIC wanted to bring clarity to and establish best practices for its internal communications and the channels they used. COPIC engaged GFM|CenterTable to conduct an internal communications audit and to help inform and identify processes and tools.
Approach
GFM|CenterTable conducted interviews across a variety of teams, asking for information from COPIC teammates with seniority at the company as well as newer staff. In addition, GFM|CenterTable conducted an audit of existing communications channels and materials. Through those efforts, two needs emerged.
- Branded Communications: GFM|CenterTable named and branded the organizations’ internal newsletter –the COPIC Pulse– and CEO video messages –ZBeat– helping to elevate these two important means of communication.
- Communication Channel Tip Sheet: Working closely with COPIC, including with their IT team, to understand the ultimate plan for streamlining digital internal communications, GFM|CenterTable developed a point of view document (or tip sheet) that outlined the communication channels used within the organization, what each channel was used for and the best practices for engaging with each channel.
Results
The branded channels, paired with the tip sheet were well received among staff. The branding campaign took off quickly. Staff across the organization readily adopted the new terminology and achieved greater alignment and efficiency across all communication channels. COPIC continues welcoming new staff into all its offices and cultivating its culture across hybrid work schedules with new ease around internal communications.