Opening of Attimo Winery in Denver
Plan and execute a media relations campaign to support the grand opening of Attimo, a Denver-based casual Italian wine tasting room, event space and wine production facility in Denver’s Ballpark neighborhood.
Drive buzz and traffic by highlighting how Attimo is different than other urban wineries by highlighting the success of its high-profile owner and his commitment to excellent winemaking using grapes grown in Piedmont, Italy, that are finished in barrels in Denver. We also focused on his ties to both Italy and Denver, and his commitment to food created by Italian Michelin-starred chefs while also driving membership of Attimo’s new monthly wine club and driving event space bookings. The owner, co-founder of the wildly popular Snooze restaurants, needed to be positioned as a committed winemaker who isn’t just looking to capitalize on the next quick trend.
Through its proactive media relations efforts, GFM secured a number of stories in publications statewide highlighting the need for CASA volunteers in Colorado. Key coverage included:
Additionally, wire distribution of the related press release garnered 148 placements with a total of more than 66 million impressions.
Meanwhile, the paid Facebook advertising campaign, executed from September 9, 2019, through November 11, 2019, directly generated 805 potential CASA volunteers for Colorado at a cost of $31.68 per lead. In addition, the campaign significantly raised awareness of the organization by reaching 283,456 people a combined total of nearly 1.4 million times and driving 9,007 clicks and more than 5,000 reactions and 650 shares.