Opening of Attimo Winery in Denver
Plan and execute a media relations campaign to support the grand opening of Attimo, a Denver-based casual Italian wine tasting room, event space and wine production facility in Denver’s Ballpark neighborhood.
Drive buzz and traffic by highlighting how Attimo is different than other urban wineries by highlighting the success of its high-profile owner and his commitment to excellent winemaking using grapes grown in Piedmont, Italy, that are finished in barrels in Denver. We also focused on his ties to both Italy and Denver, and his commitment to food created by Italian Michelin-starred chefs while also driving membership of Attimo’s new monthly wine club and driving event space bookings. The owner, co-founder of the wildly popular Snooze restaurants, needed to be positioned as a committed winemaker who isn’t just looking to capitalize on the next quick trend.
GFM|CenterTable created a storyline around Attimo’s unique experience for guests, with a focus on the story of how owner Jon Schlegel went from starting Snooze to moving to Italy with his family to purchasing his own small vineyard. We also focused on his work with expert winemakers to ship Italian varietals to Denver to cask and finish, which allows Attimo to offer more than 10 Italian wines. The story also included the unique food, wine club and event space. Our team invited top Denver food and wine reporters and influencers to a special, invite-only preview of Attimo where Jon took reporters on a tour and tasting experience and sent them home with gift bags filled with unique food and wine to savor. This resulted in securing in-depth profiles in every major Denver media outlet, as well as social posts, including The Denver Post, 5280, the Denver Business Journal, Denverite, Westword, 303 Magazine and 9News – plus a live interview on FOX31.