10 Communication Tips to Consider During a Crisis
It’s never too early to start crisis communication planning for 2019. To help get started, the GroundFloor Media team of…
Author: Gil Rudawsky
7 guidelines for responding after a tragic event
The shooting spree at a Colorado cinema warrants compassionate and accurate media coverage, but how should your organization respond in the aftermath of a disaster? A hint: remember the victims first.
Who wins when reporters cut and paste press releases?
It happens regularly in newsrooms, especially with dwindling staffs. But is it a good thing for journalism—or public relations? GroundFloor Media’s Gil Rudawsky offers his take, with the advantage of being in both worlds.
Best Buy’s lax response lets PR crisis drag on for months
A tawdry scandal has cost the company its CEO and, ultimately, its founder/chairman. The fallout could have ended in December.
How Gap Inc. connects with consumers on social media
Today Gap Inc.’s brands—Gap, Banana Republic, Old Navy, and Athleta—engage in online conversations on Facebook, Twitter, YouTube and its blog.
Pink slime, be gone! How grocers avoided a PR crisis
Lean, finely textured beef—commonly known as pink slime—became a hot topic this month, and the companies using it responded in time to avert disaster.
When to say ‘no’ to a PR client
GroundFloor Media’s Gil Rudawsky, a crisis communication expert based in Denver, offers six red flags to help determine whether to pass on a potential client.
Newsroom layoffs rose by 30 percent in 2011
The newspaper industry continues to experience severe losses. How are PR professionals to react? GroundFloor Media’s crisis communication expert Gil Rudawsky offers some thoughts and numbers.
6 ways to respond to tricky interview tactics
GroundFloor Media’s Crisis Communication experts offer these guidelines to help you avoid getting fooled by a clever reporter
5 types of bad journalistic behavior driving PR pros nuts
When push comes to shove, maybe it’s time to turn off the news stream for reporters. See tips by Denver’s GroundFloor Media on this and other crisis communication and issue management.