The Importance of Patagonia’s Black Friday Campaign
This year, Patagonia announced that it would donate all Black Friday proceeds to grassroots environmental groups fighting to protect natural…
Author: Carrie Odberg
Three Tips to have a Fun, Creative Brainstorm with a Structural Thinker
Some of the newer folks at GroundFloor Media (GFM) recently took the Emergenetics assessment to learn about our thinking and…
Three Leadership Tips for Navigating Interpersonal and Team Dynamics
Three tips I have learned for becoming a better leader for the varying needs of teams and clients.
Media Tours: 4 Questions To Ask Before Heading Out
Given the changing media landscape, are traditional New York City media tours still worth the investment? Here are four important questions to ask before you go.
“Loud” extends into social media, too
Once a negative or an out of the ordinary online comment is discovered through the social media monitoring process, you have to decide whether or not to respond to it, and if so, how.
The Colfax Crew Connects with the Colfax Community Network
The Colfax Crew team has adopted Colfax Community Network (CCN) as its beneficiary for GroundFloor Media’s 10th anniversary Get Giving…
Don’t overlook this viable media tactic: Bylined/op-ed article
In June, I wrote about the importance of developing a communications plan and including key tactics in it for both…