Trailblazing Outdoor Industry Campaigns
Integrated marketing and communications for the outdoor industry
As a socially and environmentally conscious marketing communications agency, we’re more than just your agency; we’re your strategic partner. We collaborate with leading outdoor industry and conservation-focused organizations, working to build authentic connections with their audiences and amplify their impact.
We engage our client’s customers, donors, volunteers and voters wherever they are, in ways that resonate with them. Utilizing everything from public relations and paid media to digital advertising, social media, search engine optimization and a full suite of creative services, we craft the right messages and creative elements for your audience, using the most appropriate channels to deliver them at the most impactful times.
The result is you meeting your organizational goals, whether your aim is more customers, members, advocates and donors, or a measurable conservation, sustainability or election milestone.
Client Partners
- Beaver Creek Resort
- Cabela’s
- Cheley Camps
- Colorado Outward Bound School
- Denver Parks & Recreation
- Keystone Policy Center
- Colorado’s Outdoor Recreation Industry Office
- Outward Bound Services Group (OBSG)
- The Phoenix
- Sherrilltree
- Trust for Public Land
- Water for Colorado
#3 in 2023
Top 10: 2013 – 2023, the longest-running company in the top 10
Client Spotlights
All Eyes on the Outdoor Industry: Announcing a Big Trade Show Move from Utah to Colorado
To announce the transition of a popular series of outdoor recreation trade shows from Utah to Colorado, GFM|CenterTable coordinated with government agencies and trade groups to plan and promote an event for the announcement. The event garnered nearly 700 media placements viewed by more than 128 million people.
Endless Summer: Growing Camp Signups through Website Redesign
To increase summer camp signups, GFM|CenterTable redesigned the Cheley Camps website to make it more visually compelling and much easier to find. The results included a 576% increase in search traffic and the highest camp sales on record.
Sustaining Our Future: Conserving Water for Generations to Come
To educate residents about the importance of conserving water and mobilize them to provide public comment during development of the state’s water plan, we created an integrated communications and marketing campaign that led to more than 60 earned media stories, thousands of social media followers and 30,000 letters written to then Governor John Hickenlooper urging that conservation be a key component in the State Water Plan.
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